“You! In Waterstones! I’m watching you…”

We follow a fella called Chris Brogan (author of an excellent book called Trust Agents) on Twitter and via one of his (many) blogs.

He recently tried a bit of an experiment.

  • He searched on Twitter for the words,“I’m at Barnes & Noble” (a US Bookshop like Waterstones) , which came from a FourSquare check-in.
  • He then went through the list of results checking the profiles of the Twitterers.
  • For those users who fitted his profile, he  sent them a direct message asking them if they’d seen his book, (and instructions on where to find it)
  • This, naturally, started a dialogue with them, because it was the author talking directly to them!

    Read more