The Only Way That Local Retailers Can compete With Tesco…..

Back in October, the UK’s largest independent chain of Green Grocers, Stokes, went into administration.

Media coverage suggests that Stokes was just another High Street casualty in a losing battle with Tesco and the other big chains. Whilst there is little doubt that increased competition from low price driven super markets contributed to administration, this doesn’t tell the full story.

Read moreThe Only Way That Local Retailers Can compete With Tesco…..

Using Social Media to talk to your customers

Econsultancy reported this week that the fastest growing media used in digital consultancies this year, is online video and social media.

Now, to be completely honest, sometimes digital agencies have a tendency to use a medium just because its there (and they might win an award for innovation) but the continuing trend actually does signify a change in way customers, and potential customers, notice and digest marketing messages.

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What is Missing From Trade Show Exhibitors Marketing?

There is no doubt that trade shows can form an important part of certain company’s marketing efforts. A captive and receptive audience milling around stands and attending seminars looking for companies to do business with. In return for getting in front of these willing prospects, exhibitors are willing to spend their cash.

Think about the associated costs for a second:

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Top Three Tips that can transform any business’ email follow up campaign

The principles of follow up marketing have been around ever since there was organised commerce.

No matter what medium your follow up messages are communicated in, as long as you follow the personal, relevant and anticipated mantra as outlined by one of our follow up heroes, Seth Godin, they are likely to do well.

Read moreTop Three Tips that can transform any business’ email follow up campaign

Can Halloween improve your marketing?

Have you noticed that Halloween seems to have become as big as Easter? Or at least as big as Mothers day.

You can buy hugely complex costumes (for both kids and adults) like these. The house & garden decorations seem to be getting more and more elaborate and the confectionery companies are, quite rightly, cashing in with pre-packed boxes of premium brand chocolates and sweets.

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What do ‘Supernanny’, Gordon Ramsey and excellent marketing have in common?

OK. Here it is.

“My name is Chris Jenkins and I have a guilty TV pleasure.”

I’m fascinated with the program Supernanny where Jo Frost takes seemingly uncontrollable children and turns them into well behaved cherubs over the course of an episode.

I am captivated by the way that the kids can change so much over such a short period of time. It left me wondering, how on earth does she do it? Is it witchcraft? Does she slip something into their bedtime milk?

Read moreWhat do ‘Supernanny’, Gordon Ramsey and excellent marketing have in common?

The ‘Pre-Consultation Questionnaire’

CALL TO ACTION:

When putting in a ‘Call to Action’ it needs to be clearly defined; “Give us a call,” is very vague and not very concrete.

One way to end is, “The next step is…”, and give out clear simple instructions with bullet points and headings.

If your next step is a request for information rather than filling out forms then it needs to be defined clearly.

You need to offer them a way of following through with you,

Read moreThe ‘Pre-Consultation Questionnaire’