The idea is that whenever someone in Nigeria buys some medicine, they scratch off the foil & text the code into the pharmaceutical company, who can then reply and verify it is real.
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Our latest book outlines 27 of the myths that are prevalent in the web marketing industry, often, propagated by Web Designers & IT departments who should know better!
We draw on our 8+ years of experience of marketing on the Internet, and look at the 27 most common problems with websites & Internet marketing. We discuss the mistakes made, why they don’t work and include fully illustrated examples of good and bad practice that can be easily copied.
It doesn’t matter if you supervise a department, outsource your web work or even do it yourself – this book is an ideal resource to ensure your on-line marketing success.
Packed with examples, screen shots & free on-line resources, this book is an essential companion for any business owner looking to generate leads using the Internet.
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