Chip Kidd: Designing books is no laughing matter. OK, it is.

Chip Kidd the book designer has a chat with us over at TED2012 about the art and deep thought of his cover designs.

Get ready to giggle! 

[youtube]http://www.youtube.com/watch?v=cC0KxNeLp1E[/youtube]

(Image Courtesy of Nit Soto)