This is Part 2 of this article. See Part 1 here.
The biggest objection we come across when building these campaigns is that the business has not got time to hand craft offers for every single consumer.
And this is valid.
It would not be a good use of business owners’ time to create thousands of offers all dependent on complicated combinations & permutations of data. Instead, the smart marketeers segment their data to create a few general behaviour profiles, for which they can formulate specific offers.