We hear there is a new book coming out by Saul J Berman, the lead partner for Innovation In IBM called “Not for Free”.
If you have read “Free” by Chris Anderson (founder of Wired magazine), you might want to have a look at Berman’s new book.
We’re huge advocates of the ‘Freemium’ model Anderson talks about in his book, but, obviously, business is about collecting money and free stuff is only one step towards that.