Wow! Do your Xmas Cards look like this?

We follow the work of Chris Brogan (his book is amazing), and he recently got this Christmas Card video from one his suppliers.

Now I know you can’t do this for every one of your customers, but imagine if you picked out the top 10% of your customers (sorted by net profit) and got your team to thank them this way – it might take a day to record them all, but what impact would it have on your relationship with your top customers?

(We bet you’d get at least 10 times your investment back in 2011…)

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