I read 2 articles yesterday.
The first was in a magazine reporting that in 2011, smartphones (iPhones etc) will account for over 25% of all mobile sales.
I also read on DestinationCRM news site (we do lead exciting lives…) that retailers are only allocating a tiny percentage of their marketing budget to development of their mobile marketing efforts.
To be fair, not everyone who buys a smartphone will be using it to buy online, but research has consistently shown that if a website doesn’t load, or a page doesn’t load properly within 10 seconds, the visitor will click the back button, regardless of the device, operating system or platform.