Retailers Fail to See Mobile Opportunity

I read 2 articles yesterday.

The first was in a magazine reporting that in 2011, smartphones (iPhones etc) will account for over 25% of all mobile sales.

I also read on DestinationCRM news site (we do lead exciting lives…) that retailers are only allocating a tiny percentage of their marketing budget to development of their mobile marketing efforts.

To be fair, not everyone who buys a smartphone will be using it to buy online, but research has consistently shown that if a website doesn’t load, or a page doesn’t load properly within 10 seconds, the visitor will click the back button, regardless of the device, operating system or platform.

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