The Future of Loyalty Schemes – Part 2

This is Part 2 of this article. See Part 1 here.

The biggest objection we come across when building these campaigns is that the business has not got time to hand craft offers for every single consumer.

And this is valid.

It would not be a good use of business owners’ time to create thousands of offers all dependent on complicated combinations & permutations of data. Instead, the smart marketeers segment their data to create a few general behaviour profiles, for which they can formulate specific offers.

Read moreThe Future of Loyalty Schemes – Part 2

The Future of Loyalty Schemes – Part 1

This is Part 1. See Part 2 here.

I think we can now all agree that loyalty schemes are here to stay.

Whether it’s a Clubcard, a Nectar card or even a ‘Hi-Life’ dining card, loyalty schemes have become a part of our culture, and they play an increasingly large part in shaping our buying behaviour.

It may not be a surprise to learn that Tesco are leading the development of the next generation of loyalty schemes. They are pioneering joined-up, intelligent schemes that not only reward loyalty, but influence future buying behaviour with highly relevant vouchers & offers for high-margin items that the shopper has previously bought (but, often, and this is key, not for a while).

Read moreThe Future of Loyalty Schemes – Part 1