Permission Marketing by Seth Godin

Seth Godin reminds us why he’s one of the best internet marketing gurus around! He proves how engaging the customer through Permission Marketing can develop long-term relationships with customers.

Here are the takeaways:

1. ‘How Frequency Builds Trust and Permission Facilities Frequency’ This idea explains the importance of building trust with your customers by maintaining regular contact with them. The more the customer communicates with you the more they will trust. Remember: ‘People buy people,’ so remember to be human…..
2. I find ‘The Five Level of Permission Marketing,’ interesting. Personally, the  ‘Situation Level’ stood out the most to me. This is when the customer has initiated that particular interaction. When people ask questions on Twitter for example, you then have permission to help the person and maybe even link to your website. You must remember to keep it friendly and steer clear of coming across as pushy!

Easy to read and to the point! Seth is a genius.

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