Those of you who were at the Business Growth Hub event last week would have heard me talk about reactivating dead customers.
There was a great selection of businesses there and as well as presentations from us & JMW, we had a lively debate about Social Media, CRM & 50 Shades of Gray.
This is the blog that goes along with that event:
WHY THE ‘GOOD OLD DAYS’ OF COMMERCE ARE BACK FOR GOOD
Gary Venynerchuck (WineLibrary.tv) said it best when he said, “Our great, great grandparents are better suited to the next eight years in commerce than we ever will be.”
You see, shopkeepers 70 years ago were naturally adept at 1:1 marketing. They knew that Mrs Simmonds had just had a baby and therefore needed extra milk. They only ever showed Mr Wilson black leather shoes, as that’s all he ever bought. They remembered that Mrs Jones liked a certain type of toffee so always kept some under the counter for her.
PS. If you can get along to a future event, I think you’d really enjoy it. Have a look at the calendar here.