The Flyer you found...

Let me guess… you found a flyer?

“I’m Al Elliott, and I’m guessing you saw our flyer…”

…or maybe you just accidentally leaned on the keyboard and landed here.

Either way, I’m delighted, because I get to show you the 6 essential elements that we’ve learnt every website must have in order to generate new customers.

Course, we’ve not always known this. Nope. Some of our early websites were – well, let’s just say we’ve learn a lot since those early days in 2003.

So, below you’ll find the 6 things every website we build contains. Feel free to steal our ideas and use them for your own site. (I’ve included screenshots from our own homepage so you can see what each idea looks like in real life!)

Oh, and if you want to work with us on your new web project, drop me an email:

Talk soon!

Al Elliott

Al Elliott, Founder of Dallas Matthews

Al Elliott, Founder & owner of Dallas Matthews


Screenshot of the 10 word explainer

1. The 10 word ‘explainer’

You know that feeling.

You get half way down a homepage and you’ve still got no idea what the business actually does.

That’s why we ensure that every site we build states in clear, concise and ‘unjargony’ language exactly why this website will solve the reader’s problem. (Oh and we never use more than 10 words.)

An embarrassingly simple idea, but sadly pretty rare these days.

Screenshot of the buy now button

2. The ‘Call to Action’

There’s one small change that is almost guaranteed to double enquiries overnight, yet very few web designers actually use it.

It’s the ‘buy now’ button.

Course, with you, the button might say ‘book now’ or something similar, but the idea is the same – give the reader a way to take an action now.

It seems so simple but it’s surprising how few business owners actually make it easy to do business with them. 

Screenshot of the 3 stage plan

3. The ‘3 Step Plan’

You’ll see this in action on most of the sites we build, and it’s amazing how effective it can be.

Essentially, we just break down your whole process into 3 steps.

But my business is far too complicated for that to work!

You’re wrong. There’s always 3 main steps that a product/service can be broken down into, and this clarity gives the reader the confidence that you know exactly what you’re doing.

Screenshot of a testimonial

4. Customer/Client testimonials 

I know… borrrrrring! This won’t be the first time you’ve heard this, but that’s because it actually works.

So if we build you any kind of website, landing page or mini-site, we’ll insist that you include at least 2 comments from your biggest fans.

Pssst: want to stand out even more? Get video testimonials. They’re insanely effective.

Screenshot of a founder story

5. Founder’s message

We stumbled across this idea about 18 month’s ago and now we ensure every website incorporates it on the homepage.

It’s a great way to build rapport and establish trust with the reader, especially if the founder story is a good one.

It doesn’t have to be an autobiography – as long as it covers the problem you solve, the reason you’re the best choice, and a bit about your values, you’re golden.

Screenshot of a new way vs old way table

6. The ‘What’s Changed’ table 

As humans we’re drawn to the shiny new things.

Which is great if you’re  an inventor, but frustrating if your product or service stays the same month after month.

So we get round this by using a ‘New Way vs Old Way’ table that both explains how you solve the reader’s problem, and provides a great way to position your company as an innovator, even if you’ve not really changed anything since 1999…  

Want us to build you a website?

Like what you see? Fancy a shiny new site yourself?

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Al Elliott, Founder of Dallas Matthews

Al Elliott, Founder & owner of Dallas Matthews