CALL TO ACTION:
When putting in a ‘Call to Action’ it needs to be clearly defined; “Give us a call,” is very vague and not very concrete.
One way to end is, “The next step is…”, and give out clear simple instructions with bullet points and headings.
If your next step is a request for information rather than filling out forms then it needs to be defined clearly.
You need to offer them a way of following through with you,