Retailers Fail to See Mobile Opportunity

I read 2 articles yesterday.

The first was in a magazine reporting that in 2011, smartphones (iPhones etc) will account for over 25% of all mobile sales.

I also read on DestinationCRM news site (we do lead exciting lives…) that retailers are only allocating a tiny percentage of their marketing budget to development of their mobile marketing efforts.

To be fair, not everyone who buys a smartphone will be using it to buy online, but research has consistently shown that if a website doesn’t load, or a page doesn’t load properly within 10 seconds, the visitor will click the back button, regardless of the device, operating system or platform.

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The Only Way That Local Retailers Can compete With Tesco…..

Back in October, the UK’s largest independent chain of Green Grocers, Stokes, went into administration.

Media coverage suggests that Stokes was just another High Street casualty in a losing battle with Tesco and the other big chains. Whilst there is little doubt that increased competition from low price driven super markets contributed to administration, this doesn’t tell the full story.

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Using Social Media to talk to your customers

Econsultancy reported this week that the fastest growing media used in digital consultancies this year, is online video and social media.

Now, to be completely honest, sometimes digital agencies have a tendency to use a medium just because its there (and they might win an award for innovation) but the continuing trend actually does signify a change in way customers, and potential customers, notice and digest marketing messages.

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What is Missing From Trade Show Exhibitors Marketing?

There is no doubt that trade shows can form an important part of certain company’s marketing efforts. A captive and receptive audience milling around stands and attending seminars looking for companies to do business with. In return for getting in front of these willing prospects, exhibitors are willing to spend their cash.

Think about the associated costs for a second:

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When social media goes bad..

The problem with social media is that if it goes wrong, it can be really, really, really public!

As we’ve said all along, social media is not another medium for your sales message. It is a way of talking to your customers, and allowing them to talk back.

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What do ‘Supernanny’, Gordon Ramsey and excellent marketing have in common?

OK. Here it is.

“My name is Chris Jenkins and I have a guilty TV pleasure.”

I’m fascinated with the program Supernanny where Jo Frost takes seemingly uncontrollable children and turns them into well behaved cherubs over the course of an episode.

I am captivated by the way that the kids can change so much over such a short period of time. It left me wondering, how on earth does she do it? Is it witchcraft? Does she slip something into their bedtime milk?

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