Google Has Perfected Telepathic Search!

We have all had the “problem” email at 4:30pm on a Friday afternoon.

There is an issue or problem that you have to think about and then go about finding a solution. I believe that most people’s “thinking time” follows a similar pattern:

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The ‘Pre-Consultation Questionnaire’


When putting in a ‘Call to Action’ it needs to be clearly defined; “Give us a call,” is very vague and not very concrete.

One way to end is, “The next step is…”, and give out clear simple instructions with bullet points and headings.

If your next step is a request for information rather than filling out forms then it needs to be defined clearly.

You need to offer them a way of following through with you,

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Would this work for your product?

One of our heroes, Seth Godin, recently blogged about a checking the authenticity of medicine in Nigeria, where counterfeit drugs are a massive problem.

The idea is that whenever someone in Nigeria buys some medicine, they scratch off the foil & text the code into the pharmaceutical company, who can then reply and verify it is real.

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